5 Lazy AI Money-Making Methods That Actually Work for Content Creators

The internet is buzzing with success stories of people making thousands—even hundreds of thousands—of dollars using AI to create fake influencers and digital products. But does it actually work, or is it just hype? In this guide, we'll break down the five most effective AI money-making methods that Mark Tilbury tested in his viral challenge, complete with real-world results and practical steps you can implement today.

1. Create AI Influencer Accounts in High-Profit Niches

The first step to launching a lazy AI side hustle is picking the right niche. Mark discovered that health, wealth, and relationships dominate the AI influencer space—and for good reason: people will pay anything to feel better, get richer, or improve their love lives. By researching existing AI accounts and finding market gaps, he identified that almost no one was focusing on wealth content, giving him a competitive advantage.

Practical Takeaway: Choose a profitable niche, then use AI tools like Claude to generate three unique character profiles (name, backstory, look, selling point). This multi-account approach hedges your bets and lets you scale what works fastest.

2. Use Claude + Higgsfield to Generate Realistic Photos and Videos in Minutes

Creating believable AI influencers requires realistic visuals. Mark connected Claude (an AI assistant) with Higgsfield (an AI avatar generator) to produce hundreds of high-quality images and video clips of his three characters—Amos (health), Grandma Vivian (wealth), and Sienna (relationships)—all for under $99. The key was writing detailed prompts that included clothing, setting, lighting, and angles. The results? So realistic that Instagram followers couldn't tell they weren't real people.

Practical Takeaway: Invest in a mid-tier avatar generation tool (Higgsfield Ultra cost ~$99), learn to write strong visual prompts, and generate variations from multiple angles to create consistent, believable characters across all your content.

3. Generate Scripts and Content Ideas Using AI Skills in Claude

Instead of spending hours brainstorming, Mark uploaded pre-built "Claude skills"—reusable AI workflows—that automatically generated viral content ideas, detailed scripts, and psychological hooks tailored to each influencer. One skill generated seven content concepts in seconds; another built complete scripts ready for video production. This turned what could take days into a few hours of actual work.

Practical Takeaway: Search for free Claude skills online (or create your own templates), then batch-generate 20–30 content ideas and scripts per influencer. The consistency and scale are what drive engagement and eventual monetization.

4. Add Voice and Motion with AI Video Studios Like Cinema Studio

Once Mark had photos and scripts, he used Cinema Studio to combine them into short-form videos with AI-generated voices. He added captions in CapCut (free), then uploaded to Instagram. The videos looked so polished and authentic that followers left genuine engagement—asking where Sienna bought her clothes, debating Sienna's dating choices, and commenting on Amos's health advice. No one suspected they were watching AI.

Practical Takeaway: Create both text-only videos (with relatable captions) and talking videos. Test which format drives more engagement, then double down on the winner. Use free editing tools to add finishing touches.

5. Monetize with Digital Products (Workbooks, Challenges, Affiliate Links)

The final—and most profitable—step is turning followers into customers. Mark tested several monetization strategies but chose to build a structured 30-day digital product: a downloadable workbook called "The Old Ways Challenge" for Amos. Using Claude's digital product skill, he generated a full interactive workbook in minutes, uploaded it to Standstore (14-day free trial), added a link to his Instagram bio, and made $276 in revenue during the challenge. After costs ($118.52), he cleared $157.48 profit—all with minimal ongoing effort.

Practical Takeaway: Skip generic ebooks. Build structured, interactive products (workbooks, trackers, challenges) that hold customers' hands through a transformation. Price them $12–$25 and promote via your AI influencer's bio. As your audience grows, expand to affiliate marketing, brand deals, or physical products.

The Real Money Is in Scaling

Mark's seven-day profit ($157.48) came from testing just one influencer with one digital product. The real opportunity lies in what he didn't have time to do: posting the same videos across TikTok and YouTube Shorts, launching products for all three influencers, and using affiliate links through TikTok Shop. Even without extra work, posting existing content to multiple platforms could triple or quadruple revenue overnight. The lazy AI money-making formula isn't about one big win—it's about creating once and monetizing across channels.

Is It Ethical?

Mark was transparent: while these AI influencer methods clearly generate sales, they raise ethical concerns. He disclosed that his characters were AI-generated, and interestingly, not a single follower complained. However, he emphasized that the soul of social media lies in connecting with real people. Use this knowledge responsibly—transparency builds long-term trust better than deception.

Bottom Line

Mark Tilbury proved that you don't need a face, voice, or years of experience to build profitable AI influencer accounts. By combining free and low-cost AI tools, targeting high-margin niches, and selling structured digital products, creators can earn hundreds (and potentially thousands) per month with minimal ongoing effort. The barrier to entry has never been lower, but success still requires choosing the right niche, testing multiple accounts, and learning to write compelling AI prompts.

The efficiency gains are massive: content repurposing workflows—like transforming a single video into multiple platform-ready posts—multiply your ROI without doubling your workload. Tools like Scripta make transforming video content into SEO-optimized blog posts effortless—turning a single video into a fully formatted article in seconds. This means you can document your AI influencer journey, repurpose it as written content, and reach audiences on every channel simultaneously.

Ready to turn your videos into blog posts? Try Scripta free and start building your content library today.